By Scott Stalker

(Editor’s note:  This post is a must read for those novice LinkedIn networkers.  As social media coaches, we see a lot of hesitancy by #militaryprofessionalsintransition.)

I believe the number one reason to be on LinkedIn, to network, and to attend conferences is simple: increase your OPTIONS.

That’s different from making friends or enjoying a hobby. We do those because life is better with good people and things we love. LinkedIn is more like a professional gym — you’re here to get stronger, sharper, and more prepared for what’s next.

The question isn’t why. I hope that part is obvious.
The question is how.

Here’s what I’ve learned:

Stay in your lane (on purpose).
-Focus on your area of expertise and what your business interests are. Post and comment about that — exclusively, or at least the overwhelming majority of the time. People should know what you stand for in 10 seconds.

Celebrate other winners.
-See someone get promoted? Congratulate them. Their success doesn’t subtract from yours — it highlights your character. If you’re wondering why some people keep winning, look at how often they’re lifting others up.

Don’t camp out with the victims.
-Yes, a 4-star General or Admiral will have a lot of corporate offers. Complaining about that changes nothing and has nothing to do with your path. I want them to have health, happiness, and success — and I want the same for you. Run from people who spend their time resenting other people’s accomplishments. Stay focused on your own victories.

Be authentic.
-I’m not the next Jocko Willink or Haley Marie McClain Hill. They’re great — and so are you. Don’t be a knockoff. Be the first you. Original and professional wins every time.

Keep it professional. Always.
-I’ve never been in a boardroom or with a CEO where someone said, “You know who we should hire? More people with bad attitudes.” Bad things happen. We all deal with turbulence — layoffs, government shutdowns, leaders getting fired. I don’t like it either. But a post from me isn’t bringing a General Officer back to an assignment, and it might make things worse. Professionalism is a force multiplier.

Consider this as you build your 2026 engagement strategy. I’m always learning too — if you’ve got something to add, drop it in the comments.

(Want to find more of Scott’s posts?  One can visit his LinkedIn profile here).)